Turn your business cars, trucks, vans and trailers into a mobile advertising tool with high-impact vehicle wraps. The bright colors and eye-catching designs of these full wraps can capture the attention of potential customers from the curb and while cruising down the highway.
According to studies, vehicle wraps generate an average of 70,000 casual impressions per day. Let’s explore the many benefits of this marketing strategy:
Targeted Audience
A business vehicle wrap is a great way to get your brand in front of potential customers, even when you’re not at work. You can drive your company car to residential areas, events, business districts, the beach and more, and it will attract people with its unique design.
Unlike billboards, car wraps are not in-your-face. Rather, they draw attention with their captivating colors and designs that make people turn their heads in admiration. In fact, most people can remember the name of the business they saw a car wrap for, making them an effective marketing tool.
You can opt for a partial or full vehicle wrap, depending on your needs and budget. Partial wraps cover the rear and partially up the sides of your vehicle, while a full wrap covers all the major areas on the vehicle. A good vehicle wrap designer in Wilson, NC will work to create a seamless transition between your vehicle’s paint job and the vinyl wrap, so that it looks natural.
Increased Visibility
A vehicle wrap generates a vast amount of exposure to your brand. You’ll reach more people than you could with a billboard on the highway or in a parking lot. It’s estimated that a wrapped vehicle is seen by 30,000 to 70,000 people each day.
When you design a vehicle wrap, your goal is to create an eye-catching and memorable graphic. You should also make sure your design fits the shape of your vehicle. A spiky wrecking ball graphic is better suited for a pickup truck than a cute Volkswagen Beetle.
Vehicle wraps grab the attention of passers-by in a way that doesn’t interrupt their day-to-day routines like print ads and radio ads do. Additionally, vinyl wraps protect your vehicle’s paint from sun damage and small rock chips and minor abrasions that occur during normal use. It’s also easy to remove your wrap for when you change vehicles or when the vehicle is traded in or sold.
Long-Lasting Advertising
Unlike TV and radio ads, which fade over time, business vehicle wraps are a long-term investment for your company. With a lifespan of four or five years, they provide sustained visibility for your business for less than half the cost per view of traditional advertisements.
Whether you have one company car that makes regular service calls or an entire fleet of vans for deliveries and transporting clients, a full vehicle wrap transforms your vehicles into a moving advertisement that promotes your brand. You can display a logo, contact information, graphics that showcase your services and a call to action that lets customers know how to reach you and schedule an appointment.
Great designs grab attention and deliver your business’s value right away. They’re easy to understand and convey the message that you want people to receive. If you change your branding colors or design, or if you offer a seasonal promotion, wraps are easy to remove and update.
Easy to Maintain
Compared to TV, radio or newspaper advertising, business car wraps offer one of the lowest cost-per-impression rates. A good vinyl vehicle wrap design can produce 70,000 impressions per day!
When choosing your business vehicle wrap design, be sure to convey a simple, clear message. It’s best to choose a company name, web address, a short tagline, and contact information. For example, if your company is Mosquito Authority, your vehicle wrap should make it clear that you get rid of the bugs.
Another advantage of having your business vehicle wrapped is that it’s easy to maintain. If you apply a protective coating like Ceramic Pro, your vehicle wrap will be less susceptible to surface scratches, tolerant of UV rays and road contaminants, easier to clean and will help cut down on your company’s car wash time. Adding this layer of protection also helps to protect your vehicle’s paint and extends its life. This makes business vehicle wrapping an excellent investment for your fleet.