Fleet vehicles are the perfect canvas to transform into an advertising tool. The visuals of a car wrap grab attention and are easily memorable, while also evoking a sense of professionalism, consistency and commitment to excellence that clients and customers appreciate. Wraps are available to businesses of all sizes, making them a versatile and affordable option for all types of organizations that want to make their mark in the business world.
Compared to stationary signage or billboards, wrapped vehicles get more impressions every day. According to ad conglomerate ARD Ventures, branded vehicles can generate 30 to 80,000 views per day — that’s a lot of potential customers! And because these impressions are based on visibility, even when the branded vehicle is parked, you still have the opportunity to reach people who would otherwise never know about your company.
Because they don’t interrupt or distract, wrapped vehicles attract attention without being an annoyance to potential customers. Unlike radio or print ads that can be seen as an intrusion, a well-designed wrap allows potential leads to spot your vehicle from a distance and can engage with your branding while they’re driving or walking. This type of advertising is less disruptive, more engaging and creates a positive image that can be more effective at generating leads than other marketing tools.
Wraps are also a powerful way to capture a local audience. While traditional media like radio and printed ads can be seen by people from all over the country, wrapped vehicles travel into specific neighborhoods and reach local residents. This targeting can make a significant impact on your bottom line, increasing conversions and boosting your ROI.
Another advantage of a wrap is that it can be removed with little or no damage to the paint underneath. That’s important when you have to swap out vehicles in your fleet, as it makes rebranding a quick and easy process for your team. Also, if you have leased your company’s trucks, this reversible process can preserve their resale value.
The best way to ensure a successful wrap is to work with a reputable graphic design and installation team. They’ll prepare the surface of the vehicle by removing any rust, dents or paint abnormalities that could interfere with the adhesive used to install the wrap. They’ll use high-quality materials to ensure the wrapping holds up against harsh weather and road conditions, while also providing a crisp, vivid display. And because wraps are customizable, you can change out your design as your business grows and evolves.
A well-designed, professional vehicle wrap can take your brand to the next level and boost visibility in a saturated market. With a little imagination and creativity, you can turn your fleet into mobile marketing tools that attract attention, increase your brand awareness, and inspire leads. So what are you waiting for? Contact Corpus Christi signs and graphics to learn more about our services and how we can help your business.